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Anything You Want
AI source guide
How can I apply this idea: Sivers frames the whole book as one person's compressed, disagreeable-on-purpose philosophy, not a formula, and opens with a list of claims that every later chapter exists to prove with a real story?
How can I apply this idea: CD Baby began as a favor for friends, not a business plan, and Sivers deliberately wrote its mission as a musician's dream-come-true rather than a growth strategy, using pricing borrowed almost verbatim from a local record store?
How can I apply this idea: Once CD Baby caught on with almost no promotional effort, Sivers stopped forcing things and started following what already worked, adopted a binary yes/no filter for new commitments, and accepted that his own plan for the company kept changing because customers, not his intentions, defined what it actually was?