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Your Music and People
AI source guide
How can I apply this idea: How music is presented changes how it is perceived, so the creative work does not stop when the recording is done. Marketing and business deserve the same playful, experimental attitude a musician brings to an instrument?
How can I apply this idea: Sivers redefines marketing as consideration: making it easy for people to notice, remember, and share you by looking at everything from the other person's point of view. Shouting louder is the opposite of this?
How can I apply this idea: Business flows between people who like each other, so relationships should become personal quickly. Helping first, asking for favors without fear, and following up repeatedly are presented as the counterintuitive people skills that work?
